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Pricing Your House Right Matters

Setting the right price for your house is one of the most valuable things you can do. When it comes to pricing your home, the goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, you should price your house so that demand is maximized, and more buyers want to take a look.

As a seller, you might be thinking about pricing your house on the high end while so many of today’s buyers are searching harder than ever just to find a home to purchase. However – a higher than market value price tag does not mean you will get it. It’s actually more likely to deter buyers.
Even today, when there are so few houses for sale, your house is more likely to sit on the market longer or require a price drop that can send buyers running if it isn’t priced just right.

Over Pricing your property causes it to sit on the market longer and can deter potential buyers. This can lead to the need of a price drop which sends the wrong message to buyers.

Under Pricing decreases your future buying power and can deter potential buyers who may believe something is wrong with the house.

It’s important to make sure your house is priced correctly by working with a trusted real estate professional. When you price it competitively, you won’t be negotiating with one buyer. Instead, you’ll have multiple buyers competing for the house, increasing the final sale price. 

Bottom Line 

The key is to make sure your house is priced to sell immediately. This way, it will be seen by the most buyers. Multiple offers and multiple buyer interest competing for your house will lead you to the strongest offer and the best price. Let’s connect to price your house correctly from the start, so you can maximize your exposure and your return.